Backslash
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Backslash is a cultural intelligence unit powered by a global network of over 350 Culture Spotters from 70 offices across the TBWA collective. Together, we closely observe and analyze worldwide developments so that TBWA—and our clients—can better understand and anticipate cultural change. Through a dynamic hybrid of strategy, data, and journalism, Backslash turns today’s stories into tomorrow’s opportunities. Discover more at backslash.com Follow us: Instagram: @tbwabackslash Linkedin: @backslash