Why are my YouTube views declining while revenue is increasing?

One possible explanation for the increasing revenue despite falling views could be improved audience engagement. If more of your viewers are watching ads instead of skipping them, it could lead to higher earnings. Engagement metrics such as likes, comments, and shares can influence YouTube's algorithm to promote your content more favorably, attracting premium advertisers.

I found that changes in the types of ads being served could also affect revenue. Even with fewer views, if the ads shown are higher-paying, your revenue could increase. This could be linked to seasonal ad spending or shifts in advertiser demand. Keeping an eye on your analytics can help you identify these trends.