How Much Can You Really Earn Per 1,000 Views on YouTube?

As someone who covers cryptocurrency, my RPM went from $5.22 to $7.11 in just a month! I've noticed that ensuring all my videos are over 8 minutes allows me to include multiple ad placements, which significantly increases my RPM. I've also concentrated on improving my average view duration, which has helped with recommendations and visibility on the platform.

In my experience, RPM can fluctuate greatly depending on the type of content I create. Right now, my channel is focused on gaming, specifically survival and indie games. For long-form videos, I'm averaging about $1.21 per 1,000 views, but when I post shorts, that drops dramatically to around $0.10. It's clear that certain formats and niches are far more lucrative than others.

For my gaming channel, which focuses on informational content about a specific game, I'm averaging about $5.65 per 1,000 views. The length of my videos, which range from 16-35 minutes, really helps keep the average view duration (AVD) up. Most of my audience falls within the 25-40 age range, primarily from the US, Canada, Australia, the UK, and the Netherlands, which likely boosts my RPM due to the demographics.

I have a knitting channel and recently reached an RPM of about $10.60 for regular views, but only $0.07 for shorts. It's frustrating because I find that shorts simply don’t convert well for my niche. I’m focusing on growing my long-form content, which seems much more promising in terms of monetization.

I've been focusing on narrative storytelling, and my RPM has hit around $11 recently. This figure fluctuates, especially higher during November and December. What's been crucial for me is that my average watch time per view is about 40 minutes, and 30% of my revenue comes from YouTube Premium subscribers, which also enhances my overall earnings.