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Is YouTube's Promote Feature Worth the Investment Compared to Other Advertising Options?

I recently decided to try YouTube's 'promote' feature to boost a video that wasn't performing well. I spent AU $100 over a week, but the cost per subscriber ended up being around $3. I'm curious about others' experiences with this feature compared to other forms of advertising, like Facebook ads. Specifically, does promoting on YouTube yield valuable subscribers, or is it a waste of money? Additionally, if I start driving traffic from Facebook to my YouTube videos, could that lead to penalties from YouTube?
taylormatthewtaylormatthew

Answers (3)

I tried YouTube's promote feature for about eight months, and while I did see a surge in subscribers and views initially, the long-term engagement suffered. My watch time and retention rates dropped drastically, which led to a significant decrease in organic views across my channel. After stopping the promotions, it took several months for my engagement to recover. I learned that while promotions can boost numbers, they don't guarantee quality engagement.
marcrobbinsmarcrobbins
Personally, I've had great success with YouTube promotions. I currently spend about $25 a week, and it generates 600-700 extra subscribers monthly. It seems to have a positive impact on my other videos as well, which continue to get more views. For me, this has proven to be a cost-effective strategy, but results can vary widely depending on the content and audience.
xharrisxharris
I find YouTube's promote feature to be less effective compared to platforms like TikTok. If you have a compelling video, TikTok can deliver a lot of organic reach quickly, which might lead to more sustainable growth. In my experience, if you're looking to build a genuine audience, relying solely on YouTube promotions may not be the best strategy.
amorganamorgan

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