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Why am I struggling to get views on YouTube Shorts compared to TikTok?

I've been posting videos on TikTok and Instagram Reels for a year, and I consistently get around 100,000 views on TikTok. However, my YouTube Shorts barely scrape 10 views. I've had my YouTube account for over a decade, but I deleted my old gameplay videos. I'm wondering if this history is affecting my current content's visibility. Could the platform differences or my approach be the reason behind this disparity?
hinesjoshuahinesjoshua

Answers (6)

Experimenting with your video tags and descriptions can also make a significant difference. If your videos aren't taking off, try modifying these elements until you find a combination that resonates with your audience. The right keywords can help your videos reach the right viewers, which is crucial for gaining traction.
daviscorydaviscory
Reused content might also be a factor. While many creators share the same videos across platforms, YouTube has specific guidelines regarding reused content. If YouTube’s algorithm detects that your videos are not unique or engaging enough, it might limit their visibility. It's worth considering how you can tailor your content specifically for YouTube Shorts rather than simply reposting from TikTok.
amorganamorgan
Since your highest viewed video has only 88 views, it's challenging to analyze analytics deeply. However, focusing on your reach metrics can provide insights into how many people are seeing your videos and how many are swiping away. This can help you understand the effectiveness of your thumbnails and titles in attracting viewers.
lkirklkirk
The algorithms on TikTok, Instagram, and YouTube are fundamentally different. On TikTok, content can go viral quickly because the platform is designed for rapid consumption. You can post multiple times a day, and your video can gain traction long after it's uploaded. In contrast, YouTube Shorts might not have the same immediate viewership, and the audience there tends to prefer longer content. So, it’s possible that your audience on YouTube is looking for something different.
taylorheberttaylorhebert
One potential issue could be how you're optimizing your videos for YouTube Shorts. If you're not using tags, hashtags, or a compelling title, your content might not reach as many viewers as it could. The audience might be swiping past your videos if they're not engaging enough at first glance. It’s crucial to refine your titles and descriptions to better capture the essence of your content and appeal to potential viewers.
ywilsonywilson

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